Media on Demand Solution for Top Global Short Video Platform

Overview

Our client operates one of the world's leading short video platforms, used to create and share video content ranging from dance and comedy to education. The videos typically last from 15 seconds to 3 minutes and are consumed at a massive scale. With over 2.6 billion app downloads and a global monthly active user base reaching 1 billion, the platform demands a highly stable and scalable infrastructure to support uninterrupted media access across regions. To meet these demands, the client partnered with EdgeNext to implement a tailored Media on Demand (MOD) acceleration solution that ensures seamless global delivery and optimized viewing experiences on any device, in any location.

Customer Needs and Challenges

• Supporting high global traffic volumes and ensuring platform responsiveness
• Preventing playback interruptions and maintaining a low buffer rate
• Delivering high-quality media experiences with <1s Time To First Frame (TTFF)
• Ensuring platform stability, availability, and security during traffic surges
• Meeting the evolving needs of media content processing, including recording, screenshotting, transcoding, and protocol conversion

EdgeNext's Tailored Solution

• Media on Demand Acceleration

  With an advanced content delivery engine for transcoding, packaging, and stream optimization, EdgeNext enables the client to focus on content creation—while delivering consistently high-quality playback to end-users, anywhere and on any device.

• Adaptive Architecture for Modern Media Needs

  As MOD demand surges with the proliferation of electronic devices, EdgeNext's loosely coupled, flexible architecture supports core content processing workflows including recording, transcoding, screenshotting, and protocol transferring—essential for delivering modern video content at scale.

• Global Scalability & High-Performance Delivery

  EdgeNext operates a global PoP network with over 1,500 nodes, ensuring fast, reliable, and scalable media delivery across all major regions. This allows for stable playback even under high concurrency or limited bandwidth environments.

Applied Products and Services

Key Takeaway

EdgeNext's solution empowered the client to maintain a stable and uninterrupted video viewing experience for its massive global audience. With <1s TTFB, a low buffer rate, and an infrastructure capable of handling 760 billion requests/day and 7 million peak requests/second, EdgeNext ensured scalable delivery while preserving content quality and platform availability. Its modular, media-friendly architecture and global coverage positioned the platform to continue growing while meeting the demands of a fast-evolving digital landscape.