EdgeNext | Building the Edge for What's Next

Overview

Our client is China's largest online retailer and a leading e-commerce platform, offering a vast product range from electronics to fresh produce. With over 470 million active customers and 90%+ of orders placed through mobile apps, the platform demands high reliability, agility, and security to support dynamic content delivery.

Customer Needs and Challenges

Promotion Traffic Surge: Massive spikes in traffic during events like the 6/18 Sale and Double 11 required highly elastic infrastructure.
Security Concerns: As a high-profile e-commerce platform, it needed robust protection for transactional data and user privacy.
Content Freshness: Delivering the latest product updates and promotional media in real time was essential for conversion and customer satisfaction.

EdgeNext's Tailored Solution

Traffic Surge Mitigation
Leveraging a global network of over 1,500 PoPs, EdgeNext enabled the client to manage unpredictable bursts in user traffic with consistent, low-latency service.
Enhanced Security Architecture
EdgeNext protected HTTPS traffic and critical application infrastructure through a multilayered approach combining Anti-DDoS, WAF, and Bot Management. This ensured reliable access even during targeted attacks.
Real-Time Content Refreshing
Utilizing patented purge technology, EdgeNext empowered the client to instantly update cacheable assets such as images, JavaScript files, and promotional content across its sites.

Applied Products and Services

Product/Service	Description
Web Acceleration	Dynamic routing and content optimization to handle bursty traffic events
Anti-DDoS	Real-time protection against large-scale denial of service attacks
WAF	Application-layer security to block malicious requests
Static Acceleration	Optimized delivery of static content such as images, JS, and CSS
Dynamic Acceleration	Real-time data transfer optimization for interactive, data-driven content

Key Takeaway

Improved the top e-commerce user experience across China, supporting the 6/18 Sale and Double 11 events with reliable & elastic web service.
EdgeNext successfully delivered over 5 PB of traffic for the 6/18 Sale.
Offloaded promotional and marketing campaign web pages and media files from the client's infrastructure by caching them on the EdgeNext network with over 95% cache hit rate over time.
Secured millions of customer transactions with EdgeNext's secure platform and HTTPS delivery.
Based on the client's internal evaluation system, EdgeNext outperformed other CDN vendors in China with the fastest response time, highest throughput, and highest availability.